Overview
AdHub Platform inherits the work and features developed by 4w Marketplace and offers solutions to different communication needs, from Performance to Brand Awareness, with the aim of the best ROI for the Investor, through qualified inventory, the most advanced technologies, variety of formats and accurate optimizations.
Native, Video and Display Ad Formats expertly managed on a network of highly qualified sites through an advanced proprietary technology, developed in-house and integrated with the best solutions on the market for managing reservation and programmatic campaigns.
AdHub Platform also uses sophisticated artificial intelligence systems to improve performance through data collected on AdHub Media’s proprietary network with sites such as Notizie.it, Viaggiamo.it, Foodblog.it and others.
BRAND SAFETY
The careful selection of sites, the total transparency of the network and the constant traceability of campaigns for real brand protection.
TECNOLOGY
Reliable and cutting-edge, a hub of connection between Publisher and Advertiser, it is designed to be excellence in traffic and campaign management.
HUMAN VALUE
A team of expert accounts for campaign optimization and performance analysis, a valuable support for achieving goals.
DATA MANAGEMENT
The certainty of the target through extremely advanced socio-demographic and behavioral profiling, in partnership with Neodata.
CROSS PLANNING
Multi-platform and multi-format strategies to take advantage of all possible optimizations and always guarantee the best campaign result.
NATIVE, VIDEO, DISPLAY
A single partner for the management of all digital advertising formats, a technological and managerial support to which you can confidently entrust your planning.
Products
NATIVE ADS
COST-PER-CLICK TEXT AND IMAGE
The ideal format for campaigns with direct response objectives, performance, finding new customers and generating qualified traffic for the dissemination of content.
Contextualized, integrated into the editorial area and related to the user’s interests, with the aim of engaging and not convincing, they are inserted within the recommendation widget or near the article.
Automatic algorithms and manual optimizations manage exposure and guarantee the success of the campaigns.
Video
PRE-ROLL AND VIDEO-NATIVE
The most important volumes of the Italian market in a network of carefully qualified sites. The high engagement rate makes video the most successful format of recent times, the ideal companion for TV planning.
Pre-rolls are associated with the publisher’s video content or with a widget solution provided by AdHub together with the player.
Video-Native is a multi-format that particularly stimulates user involvement: consisting of a video flanked by a textual space dedicated to the call-to-action, it is positioned within the editorial content, does not disturb its use and associates the characteristics of the video with those of text engagement.
AdHub experience and technology guarantee the best control of the relationship between pricing and KPI (view / click).
DISPLAY
DISPLAY & RICH MEDIA
The standard IAB formats and the most impactful ones of digital advertising – MPU Video, MPU Expanding, Half page, Floor ad, Skin – in programmatic management, on a large and controlled inventory.
AdHub technology is connected to all major programmatic management platforms. This multi-platform approach allows you to respond to any request in terms of choice of SSPs, construction of deals and ad-hoc packages.
